Guide Social Media Security: Leveraging Social Networking While Mitigating Risk

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Risk management--Social aspects : Toronto Public Library

With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers e.

However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.

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  • May be ex-library. Buy with confidence, excellent customer service!. Seller Inventory q. Seller Inventory BTE Condition: NEW. Business-to-people communications and social media peer groups have emerged as a new model for connecting with markets and customers directly and efficiently. Companies ignore this model at their own risk.

    Leveraging Social Networking While Mitigating Risk

    These mediums set terms for interaction, requiring organizations to contribute value-added content and transparency in an environment where customers and other parties drive the dialogue and demand a genuine level and quality of communication. Organizations that fail to harness the potential value of social networking run the risk of becoming laggards as they cede to competitors the ability to brand their products and services distinctively in the public eye, as well as obtain continuous improvement insights.

    Social media sites enable companies to listen to and learn from satisfied and dissatisfied customers regarding their ideas, experiences and knowledge, and they offer businesses an opportunity to reach out and proactively respond to extreme views and reactions.

    In addition, social media is providing opportunities to product development teams to share roadmaps and obtain early input from potential buyer groups on new product plans. On a near real-time basis, marketing can test and learn which messages work best, and companies can educate and inform customers by engaging them on many topics around product uses and applications. While these developments are presenting significant opportunities for companies to connect with their customers and others, they are creating a whole set of new issues.

    The following are 10 examples of risks:. Board members and executives who have concerns about security-related risks arising from deploying social media in the business should understand how their organizations are addressing the risk of inappropriate release, leakage or theft of information strategic to the company, and exposure of company networks and systems to viruses and malware due to human error, phishing scams, sophisticated attackers and identity thieves.

    In social media, there are risks of communicating data and information that violates applicable laws and regulations, including infringement of trademarks and copyrights, data security issues, employment issues, violations of privacy rights and mismanagement of electronic communications. Because consumer opinions spread quickly through social media, companies need effective response plans when a crisis occurs. Self-inflicted reputation damage may result from inappropriate employee behavior, setting unrealistic product or customer service expectations, rogue tweets of inappropriate messages intended for internal or personal use or inability to measure up to the openness, straight talk and transparency expected by customers and prospects seeking to engage. Customers or other parties can use social media to say negative things about the company. Many companies are challenged in understanding how younger generations are using new technologies, making it difficult to create effective marketing campaigns that tailor specific content to effectively reach targeted customers. Choosing to rely primarily on traditional marketing practices and other forms of customer communications and collaboration may risk loss of market share to competitors exploiting the insights social media generates. Smaller startups and certain high-tech companies have found social media to be indispensable to their evolution and are leveraging the technology to reach customers and markets despite having very few employees.

    This could present a disruptive threat to larger, more established competitors if they ignore the implications of social media in focused market niches that can be exploited by new entrants and more nimble peers. Social technologies extend the disintermediating power of the internet to lower entry barriers and disrupt established business models. Such fraud includes the unauthorized use of company names and logos, as well as product counterfeiting and other misrepresentations.

    What if an organization creates a social media presence but no one participates?